VERBAL LANGUAGE
Verbal language is the culture of the brand translated into text. A particular way of writing and communicating. It is the expression of the brand’s personality.
We are Maboo
A brand with a unique and inspiring personality.
Maboo’s verbal language must help us express consistently our promise to the world, arousing interest and engaging people.
The tone for Maboo’s communication is born from the principles of expression intrinsic to the brand.
FRESHNESS
ENCHANTING DETAIL
TRUE CONECTION
How to talk in a way that expresses Fnreshness
Freshness materialises in short, to-the-point texts, enticing, surprising and arousing curiosity with creative and contemporaneous freshness. Maboo is Inspiration, Imagination, Connection and History gaining shape. Feelings translated into jewellery.
DESIGNING REMEMBRANCES.
ENGRAVING MOMENTS.
PRESERVING MEMORIES.
EXAMPLES OF VERBAL LANGUAGE
PROMOTIONAL COMMUNICATION
Value your story.
Share an unforgettable moment with someone.
Maybe that moment will become
a jewellery piece.
The three most engaging stories
will inspire the symbols in the
next collection, and one of
them can be yours.
SITE OR PDV DISPLAY
In each piece
there is a story.
Choose the one that
symbolises yours.
Diamond bracelet.
Angel. Lucky charm.
Protector of our affections.
Diamond pendant.
Pegasus. Freedom.
Open wings to dream.
PURCHASING PAGE
Diamond bracelet – Angel
18K of pure affection
18K yellow gold pendant with diamonds. A unique blend of sensitivity and technique to shape what truly matters.
How to write about Enchanting Detail
Enchanting detail materialises in expressions that translate attention to detail. They speak to process, technique, care in the making, and enchant by showing how passionate the brand is about its creations.
Maboo is a brand born with a heritage of decades in jewellery making, experimentation and family tradition in designing unique pieces, combining creative freshness and true technical expertise.
EXAMPLES OF VERBAL LANGUAGE
Maboo is the absence of symmetry which awakens the senses.
Imagination. The art of sketching. The detail that enchants you and engages you with your own stories. An invitation to shape emotions and evoke feelings in a blink of the eye.
WHO WE ARE
Create symbols. Design. Shape.
Translating your memories and turning them into unique pieces, through the art of jewellery making.
Blending creative boldness and contemporaneous freshness to create more than jewellery, but amulets filled with meaning.
You can fit a world of memories and stories in each piece.
COMMUNICATING THE PROCESS
Sensitivity, careful technique and passion for jewellery making: our raw instruments to translate emotion into jewellery.
How to express True Conection
True connection materialises in the way the brand builds narratives that evoke feelings and engage the audience, by presenting the relationship between the piece and the person in a poetic and emotional way, as well as intimate and casual.
We were born to experiment. We grow up. We share moments. We are wired with memories. We are small parts of a whole. We connect, we bond, we interact. Maboo is the celebration that brings our pieces back together
EXAMPLES OF VERBAL LANGUAGE
CARDBOARD PACKAGING
Contains more
than jewellery.
Contains
memories,
stories,
moments we
have shared.
Maboo is stories
translated into jewellery.
PORTFOLIO COMMUNICATION
You are special.
You and that unforgettable
moment. You and your
own story.
Maboo is connection,
emotion. Feelings
translated into jewellery.
GIFT PACK
We were born to experiment.
We grow up. We share moments.
We are wired with memories.
We are small parts of a whole.
We connect, we bond, we interact.
Maboo is the celebration of what joins us together. You and me. The affection that gains shape between us.
